How To Write Sales Follow-Up Emails

Writing follow-up emails for sales can be challenging. It can be uncomfortable to write a good follow-up email for sales without spamming the lead. Our instincts tell us that if someone doesn’t respond to our first email, they’re not interested. However, these instincts are wrong, and writing a great sales follow-up email can often yield the best results. Keep reading to discover more about how to write the best follow-up emails for sales.

Why Is It Important To Write Follow-Up Emails?

Great sales follow-up emails are an important part of your sales strategy. Only a few people respond to your first email. They leave it for later or forget about it completely. Sending sales follow-up emails to your clients can help remind them of your services, products, and promotions. 

By sending only one follow-up sales email, you can increase your open rate from an average of 9% to 13%. By sending more than one sales email follow-up, you can further increase the reply rate threefold.  

What Is the Ideal Number of Follow-Up Emails to Send?

There may come a point where you’ve sent numerous good follow-up sales emails with no response. Most sales reps don’t see these results, as most give up after the first two attempts. A shocking 44% of sales reps give up after sending only one follow-up, and a further 22% after sending two follow-ups with no response. However, many businesses have noted that 80% of sales only occur after the fifth email. It’s recommended to send up to five follow-up emails before giving up and returning to the client in a few months.

How to Write a Sales Follow-Up Email?

Writing the best follow-up sales emails takes some planning. You have to think about the tone when looking at sales follow-up email examples. While some brands get away with funny sales follow-up emails, this style might not work with all professions. 

Let’s take a look at how to craft the best sales follow-up emails.

Step 1: Add Context

You should start any follow-up emails for sales by addressing the lead directly using their name wherever possible. Then you should add context related to your email. This is also known as an opener and should be used to remind the reader of your previous communications. 

Step 2: Add Value

After you’ve provided some context to your email, you need to provide value to the reader. Adding value makes it worth their while to open your email and respond. When adding value to your email, make sure it’s related to your previous communications. This should catch their attention and make them want to learn more about what you’re offering.

Step 3: Explain the Reason for Your Email

Now that you’ve reminded them who you are and how you can help, you need to explain the reason for your email. This has to be very clear and easy to understand. What does your product or service offer? How can your product or service address its pain points? Why should they consider your product or service as opposed to another? 

Step 4: Include a Call-to-Action

Adding a call-to-action is very important, as it directs your lead into the next stage of the process. Do you want them to click a link to go to the website and make a purchase? Or perhaps you want to arrange a meeting with them? Be clear and concise regarding what the next step should be.

Step 5: Close your Email

Finally, use a professional yet friendly closing to complete your email. Make sure to also add any relevant contact information in your signature so that the lead has this on hand. 

You can find many examples of follow-up emails for sales online that you can use to craft your templates. Alternatively, you can use the below sales email follow-up template as a guide to get started:

Simple Way to Keep Track of Sales Emails

To keep better track of your sales emails as well as where in the sales funnel a particular client is, you can use CRM tools to simplify the process. The InboxCRM Chrome extension is one such tool that works directly within Gmail. It transforms your inbox into a simple CRM platform so that you can stay on top of your emails and know exactly when to follow up with a client.

Final Thoughts

Sending great follow-up emails for sales is a good way to improve your open rates. Not only will you receive more interactions, but it can also improve your relationship with leads and generate more sales. 
Need a simple way to monitor your sales funnel and your best follow-up emails in sales? Give the InboxCRM Chrome extension a try to see how easily it transforms your Gmail inbox into a CRM system.